Market Perspectives
The Japan Paradox: Easy to Enter, Hard to Win?
Why Japan feels like the natural next step for Taiwanese businesses — and why familiarity alone is not a market entry strategy.
Insights for growing companies.
Perspectives on market entry and growth that we share openly. The diagnosis for your business is where we work together.
Operating Models
Do You Need a Local Team to Build a Local Business?
Rethinking how companies establish a market presence — and why building capabilities may matter more than building headcount.
Industry Perspectives
The Problem with Traditional Market Entry Consulting
I used to be a proud GTM strategy consultant. I still believe in the value of consulting — but I think there's an opportunity to do things differently.